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10/40 Window

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“Let Us Be Bold, Let Us Be Faithful!” GC Secretary Urges Mission Leaders

Article

At the Mission Refocus Conference in Bangkok, GC executive secretary Rick McEdward urges Adventist leaders to boldly engage unreached people groups, strengthen discipleship, and use every available avenue—personal and digital—to share Christ amid the challenges of the 10/40 Window, post‑Christian societies, and rapidly growing cities.

Seeds That Multiply

Article

A reflection on 150 years of Adventist mission, highlighting the birth and impact of Global Mission, the growth of new churches worldwide, and the urgent call to reach people in the 10/40 Window, Urban Window, and Post‑Christian Window.

Bridging Worlds for Jesus

Episode

Learn how Global Mission Centers operate in the three Mission Refocus windows: the 10/40 Window, the Post-Christian Window, and the Urban Window.

The Seed That Refused to Die

Article

When he returned home from the hospital, I felt impressed to ask my pastor to visit. I knew my husband might resent it, but I was desperate. The pastor arrived only to learn that my husband had been taken to a local healer by his family.

Jake’s Prayer Journey

Article

Feeling both honored and moved by Omar’s declaration, Jake offered to help prepare him for this momentous event. Omar’s eyes brightened, and he surprised Jake by asking whether they could meet every day.

The Woman Behind the Radio

Episode

In a Thai village, Sompong turned a simple idea into a powerful ministry. Through radio and personal connection, she shares hope with listeners across the country, leading many to discover Jesus and develop a personal relationship with Him for themselves.

They Said Yes!

Article

They’re aware of the challenges they’ll face, particularly language barriers and the limitations on media in the region. But their plans are clear: build friendships, meet people where they are, and share health lessons as an avenue to introduce Jesus.

Dear Friends

Article

There are some 500 cities with a million inhabitants or more. In these cities, there is an average of 1 Adventist for every 89,000 inhabitants. The global average is 1 Adventist for every 358 inhabitants.

From Soldier to Servant

Article

Soon after that unusual advice, Irshad had a dream in which someone delivered the same message to him: “Quit being a soldier to serve God better.”

Amelia’s Promise

Article

Not everyone supported Amelia’s mission. The local village leader made it clear that he didn’t want her around. He even demanded that the locals stay away from her.

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